What is Email Marketing?
Email marketing is a type of direct marketing that uses electronic mail to send promotional messages, such as advertising, to a database of subscribers. It’s also known as email newsletter or bulk email service.
Email marketing services are mainly used by companies for promoting their brands, products and services through emails sent to their customers or potential customers. These services help businesses in reaching out to their target audience through emails sent directly from them rather than relying on third-party platforms like Facebook or Google Ads etc., which may not always provide accurate results.